Benefits of Custom Media Monitoring Reports
When you’re responsible for tracking your company’s media coverage, it can be a time-consuming task that can get in the way of your other work. That’s why one of the best ways to reduce your workload and save time is to outsource this work to a media monitoring service.
The goal of media monitoring is to collect every mention of your brand, as well as key words or phrases that are relevant to your industry or organization, and deliver them in a report format that allows you to see at a glance which stories are positive, negative or neutral.
But what happens when you have so much coverage that it becomes time-consuming and difficult to find the stories that are most important?
Engaging a media monitoring firm to create custom media monitoring reports allows you to fine tune your media tracking so that you only get reports for the stories that are most important to you and your organization. You can customize these reports based on several criteria including:
- Keywords/phrases (for example, mentions of specific products or brand names)
- Specific websites or publications (for example, you want to only review stories from major news outlets)
- Specific media channels (for example, you want to only see TV and radio mentions from a specific city or state)
Having a media monitoring firm create custom reports for you can save your organization time and money. You can filter out the noise and only get reports on the media mentions that are most important to you.
At Metro Monitor, we’re dedicated to making sure that the media tracking reports we deliver to our clients contain the most relevant information based on each client’s unique needs. To learn more about how we can create a custom media monitoring solution for you, please reach out to our team. We would welcome the opportunity to be of service.
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