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TV News Monitoring

Top Reasons a Broadcast Media Monitoring Service is Essential for Media Professionals

Communication professionals can benefit from using a broadcast media monitoring service in multiple ways. The valuable media insights gained help stakeholders stay informed and assist in making better decisions for their organization. Utilizing a media monitoring service allows communication professionals to track TV and radio news mentions of their organization, industry, and competitors. It provides […]

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What is a media monitoring service?

What is media monitoring and what services do media monitoring services provide? At the most basic level, media monitoring refers to the practice of collecting large amounts of media data from news sources and running searches against the collected media data to locate specific media mentions. Media monitoring is utilized by organizations large and small […]

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