How do you know if your public relations efforts are paying off? When you’re planning a media campaign, it’s important to think about the ROI that you want to see and how you’ll measure it. Not only will this help you justify the budget for your campaign, but it will also help your team evaluate […]
Watching the News For You.
Media Analysis
Best Ways to Track Your Media Coverage
Need to know how to track your media coverage? If you’re looking for a better way to track your media coverage, you’ve come to the right place. Tracking the media coverage of your business is an important part of branding and marketing. Even if you don’t have the budget to set up a comprehensive system, […]
FIBEP Welcomes Metro Monitor to Membership
At the most recent World Media Intelligence Congress held in Washington, DC, FIBEP welcomed Metro Monitor as a new member. FIBEP is the world’s media intelligence federation with over 120 corporate members from over 60 countries. The federation and its members are focused on providing enterprise-scale solutions in the fields of PR distribution, media contact […]
