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Media Measurement Tools for Public Relations

How do you know if your public relations efforts are paying off?

When you’re planning a media campaign, it’s important to think about the ROI that you want to see and how you’ll measure it. Not only will this help you justify the budget for your campaign, but it will also help your team evaluate success in a way that can be measured over time. It will also help you create a targeted strategy for outreach and build more effective relationships with journalists and influencers.

By setting goals from the outset, you can track whether the amount of earned media coverage you’re getting is worth the time and effort you’re putting in. You’ll also have valuable insights into which media outlets are most responsive to your pitches, and what kind of content they’re most likely to cover. This information can feed directly into future campaigns and improve your chances of getting noticed by journalists.

But what metrics should you be looking at? How do you track ROI for a media campaign? How can you use media metrics to show clients your PR efforts are paying off?

At Metro Monitor, we have developed tools to assist public relations professionals in determining the value of their media coverage. Our suite of media measurement tools can help you track ROI for your media campaign, measure audience for a campaign, and show a client or employer how your PR efforts are paying off. For example, we can tell you things like:

  • Estimated audience size: How many people could have seen or heard about your client’s coverage on each outlet.
  • Geographical reach: In which cities and states did your story get covered. Which specific TV, radio, and online media outlets picked up your story.
  • Run time: How many minutes or seconds did your story run on TV or radio.
  • Estimated publicity value: How much would it cost to buy an equivalent advertisement on each outlet

At Metro Monitor, we have developed a media metrics platform that provides PR professionals with the media monitoring data and metrics they need to show the impact of their efforts.

By combining our robust media monitoring databases and media measurement services, you can get insight into the ROI for a media campaign and demonstrate the reach of your PR efforts with ease.

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