For many businesses and organizations, media monitoring is more than just a handy tool; it’s a lifeline. It enables them to understand public sentiment, identify emerging trends, manage reputational risk, and glean valuable insights into the competitive landscape. However, not all media monitoring services gather TV and radio content for monitoring the same way. The […]
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Media Monitoring Services
Tips for Setting up Effective Media Monitoring Alerts and Notifications
Media monitoring alerts and notifications can be an invaluable tool for businesses looking to stay up-to-date on industry news and trends, manage their reputation, and respond to crises or other events in a timely manner. However, it’s important to set up your alerts and notifications in a way that maximizes their effectiveness. Here are some […]
Media Monitoring Tools for Reputation Management
Media monitoring is the practice of tracking and analyzing the media – including traditional outlets such as radio and television, as well as online sources such as social media and blogs – to see how a company or individual is being portrayed. This practice can be incredibly valuable for companies looking to manage their reputation, […]
Media Monitoring is an Information Asset
Media monitoring is a strategic tool for organizations, allowing them to stay on top of what’s being said about their brand or company. It’s not just about monitoring the number of mentions, but also the sentiment and overall impact around those mentions. Maintaining a database that stores all your brand mentions, along with the sentiment […]
Media Monitoring Services are not a Commodity
Over the past few years, there have been a large number of new companies entering the media monitoring services space. With all of these new services, it can be difficult to determine exactly which one will be the best fit for your organization. Many of the services appear to offer similar services. Our research of […]
