Watching the News For You.

Blog

Best Ways to Track Your Media Coverage

Need to know how to track your media coverage?

If you’re looking for a better way to track your media coverage, you’ve come to the right place.

Tracking the media coverage of your business is an important part of branding and marketing. Even if you don’t have the budget to set up a comprehensive system, it’s possible to monitor your own media coverage simply by searching for your brand (or some keywords associated with it) in Google News and other news aggregators. You can also sign up for news alerts from any specific news outlets that you’re trying to get coverage from. Twitter also offers a handy search feature for tracking your social media mentions on that platform.

If you have a larger budget or want a more comprehensive media tracking solution, there are companies that specialize in providing media monitoring services. You can search online for “media monitoring services” to find the right one for your business. Once you’ve selected one, they will work with you to identify what keywords you want them to track, then provide you with reports on where those keywords were mentioned in the media and how often. Pricing for professional media monitoring services can vary widely, but if you want an accurate picture of your media mentions over time, they are worth investigating.

One of the first things to do when you want to track your media coverage is to determine what you’re looking for. Are you trying to find all the news stories where a specific phrase or term is mentioned? Are you trying to find instances of your company in the news? By narrowing down what exactly it is you’re looking for, you’ll be able to better choose the news tracking tool that will best meet your needs.

One of the added benefits of working with a professional news monitoring service is that they can help you refine your search and make recommendations to ensure that all of your mentions are being reported while also filtering out unneeded information. Media monitoring services also provide media metrics to help measure the value and impact of your media mentions.

At Metro Monitor, we provide comprehensive and cost effective media monitoring services. We would love the opportunity to show you how we can help you track your media coverage from TV, radio, and online news outlets. You can learn more about our services here.

Related Posts

Metro Monitor Launches Major Enhancements to Its Media Monitoring Platform

Metro Monitor, a leader in the media monitoring industry, is excited to announce the launch of the latest version of its media monitoring platform. This update introduces a suite of new features designed to streamline the media monitoring process for our clients, making it easier, faster, and more intuitive than ever before. In direct response […]

read more

Key Factors in Choosing a Broadcast Media Monitoring Service

With the continued growth of TV, radio, and streaming broadcast channels, the task of monitoring where and how your brand is mentioned can be hard to accomplish without the aid of a broadcast media monitoring service. Most brand managers and public relations professionals rely on a media monitoring service, but there are some key things […]

read more

The Power of Direct Media Monitoring – Tracking TV and Radio News From the Source

For many businesses and organizations, media monitoring is more than just a handy tool; it’s a lifeline. It enables them to understand public sentiment, identify emerging trends, manage reputational risk, and glean valuable insights into the competitive landscape. However, not all media monitoring services gather TV and radio content for monitoring the same way. The […]

read more

Media Monitoring is an Information Asset

Media monitoring is a strategic tool for organizations, allowing them to stay on top of what’s being said about their brand or company. It’s not just about monitoring the number of mentions, but also the sentiment and overall impact around those mentions. Maintaining a database that stores all your brand mentions, along with the sentiment […]

read more

Benefits of Custom Media Monitoring Reports

When you’re responsible for tracking your company’s media coverage, it can be a time-consuming task that can get in the way of your other work. That’s why one of the best ways to reduce your workload and save time is to outsource this work to a media monitoring service. The goal of media monitoring is […]

read more