Best Ways to Track Your Media Coverage
Need to know how to track your media coverage?
If you’re looking for a better way to track your media coverage, you’ve come to the right place.
Tracking the media coverage of your business is an important part of branding and marketing. Even if you don’t have the budget to set up a comprehensive system, it’s possible to monitor your own media coverage simply by searching for your brand (or some keywords associated with it) in Google News and other news aggregators. You can also sign up for news alerts from any specific news outlets that you’re trying to get coverage from. Twitter also offers a handy search feature for tracking your social media mentions on that platform.
If you have a larger budget or want a more comprehensive media tracking solution, there are companies that specialize in providing media monitoring services. You can search online for “media monitoring services” to find the right one for your business. Once you’ve selected one, they will work with you to identify what keywords you want them to track, then provide you with reports on where those keywords were mentioned in the media and how often. Pricing for professional media monitoring services can vary widely, but if you want an accurate picture of your media mentions over time, they are worth investigating.
One of the first things to do when you want to track your media coverage is to determine what you’re looking for. Are you trying to find all the news stories where a specific phrase or term is mentioned? Are you trying to find instances of your company in the news? By narrowing down what exactly it is you’re looking for, you’ll be able to better choose the news tracking tool that will best meet your needs.
One of the added benefits of working with a professional news monitoring service is that they can help you refine your search and make recommendations to ensure that all of your mentions are being reported while also filtering out unneeded information. Media monitoring services also provide media metrics to help measure the value and impact of your media mentions.
At Metro Monitor, we provide comprehensive and cost effective media monitoring services. We would love the opportunity to show you how we can help you track your media coverage from TV, radio, and online news outlets. You can learn more about our services here.
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