Metro Monitor, a leader in the media monitoring industry, is excited to announce the launch of the latest version of its media monitoring platform. This update introduces a suite of new features designed to streamline the media monitoring process for our clients, making it easier, faster, and more intuitive than ever before. In direct response […]
Watching the News For You.
Media Monitoring
Key Factors in Choosing a Broadcast Media Monitoring Service
With the continued growth of TV, radio, and streaming broadcast channels, the task of monitoring where and how your brand is mentioned can be hard to accomplish without the aid of a broadcast media monitoring service. Most brand managers and public relations professionals rely on a media monitoring service, but there are some key things […]
The Power of Direct Media Monitoring – Tracking TV and Radio News From the Source
For many businesses and organizations, media monitoring is more than just a handy tool; it’s a lifeline. It enables them to understand public sentiment, identify emerging trends, manage reputational risk, and glean valuable insights into the competitive landscape. However, not all media monitoring services gather TV and radio content for monitoring the same way. The […]
Media Monitoring is an Information Asset
Media monitoring is a strategic tool for organizations, allowing them to stay on top of what’s being said about their brand or company. It’s not just about monitoring the number of mentions, but also the sentiment and overall impact around those mentions. Maintaining a database that stores all your brand mentions, along with the sentiment […]
Benefits of Custom Media Monitoring Reports
When you’re responsible for tracking your company’s media coverage, it can be a time-consuming task that can get in the way of your other work. That’s why one of the best ways to reduce your workload and save time is to outsource this work to a media monitoring service. The goal of media monitoring is […]
