Communication professionals can benefit from using a broadcast media monitoring service in multiple ways. The valuable media insights gained help stakeholders stay informed and assist in making better decisions for their organization. Utilizing a media monitoring service allows communication professionals to track TV and radio news mentions of their organization, industry, and competitors. It provides […]
Watching the News For You.
Media Monitoring
What is a media monitoring service?
What is media monitoring and what services do media monitoring services provide? At the most basic level, media monitoring refers to the practice of collecting large amounts of media data from news sources and running searches against the collected media data to locate specific media mentions. Media monitoring is utilized by organizations large and small […]
4 Tips to Use a Media Monitoring Service Sales Rep to Your Advantage
Who doesn’t love 2 phone calls and 3 emails a day from a sales person? Chances are we’ve all had this experience at some point whether it’s the stereotypical used car salesman or a media monitoring sales rep. No matter what the scenario, it’s never fun. What makes it even worse is that it usually […]
The Important Job of Archiving Broadcast News
At Metro Monitor, we believe in the importance of not only recording and monitoring local and national news programs, but also in the importance of maintaining a deep archive of TV news programs. The importance of maintaining an archive of local and national news programs was recently highlighted in a documentary film directed by Matt […]
3 Things to Know Before You Sign a Media Monitoring Contract
Comparing media monitoring services is a great way to evaluate if the tools you’re using are well suited to your needs, if you’re overpaying, or if there are other tools you may need to incorporate. The last thing you want to discover after finding the perfect media monitoring platform are nasty loopholes, clauses, and conditions […]
