How do you know if your public relations efforts are paying off? When you’re planning a media campaign, it’s important to think about the ROI that you want to see and how you’ll measure it. Not only will this help you justify the budget for your campaign, but it will also help your team evaluate […]
Watching the News For You.
Media Monitoring
Best Ways to Track Your Media Coverage
Need to know how to track your media coverage? If you’re looking for a better way to track your media coverage, you’ve come to the right place. Tracking the media coverage of your business is an important part of branding and marketing. Even if you don’t have the budget to set up a comprehensive system, […]
Metro Monitor Featured on the Public Relations Review Podcast
Metro Monitor was recently featured on the Public Relations Review Podcast. This podcast episode includes an overview of the media monitoring services Metro Monitor provides. Metro Monitor’s president, Bryan Council, also discusses how public relations professionals can best utilize their media monitoring services and news clips to manage and amplify their messaging. Podcast Transcript: Announcer: […]
Top Reasons a Broadcast Media Monitoring Service is Essential for Media Professionals
Communication professionals can benefit from using a broadcast media monitoring service in multiple ways. The valuable media insights gained help stakeholders stay informed and assist in making better decisions for their organization. Utilizing a media monitoring service allows communication professionals to track TV and radio news mentions of their organization, industry, and competitors. It provides […]
What is a media monitoring service?
What is media monitoring and what services do media monitoring services provide? At the most basic level, media monitoring refers to the practice of collecting large amounts of media data from news sources and running searches against the collected media data to locate specific media mentions. Media monitoring is utilized by organizations large and small […]
