Media monitoring is a strategic tool for organizations, allowing them to stay on top of what’s being said about their brand or company. It’s not just about monitoring the number of mentions, but also the sentiment and overall impact around those mentions. Maintaining a database that stores all your brand mentions, along with the sentiment […]
Over the past few years, there have been a large number of new companies entering the media monitoring services space. With all of these new services, it can be difficult to determine exactly which one will be the best fit for your organization. Many of the services appear to offer similar services. Our research of […]
When you’re responsible for tracking your company’s media coverage, it can be a time-consuming task that can get in the way of your other work. That’s why one of the best ways to reduce your workload and save time is to outsource this work to a media monitoring service. The goal of media monitoring is […]
How do you know if your public relations efforts are paying off? When you’re planning a media campaign, it’s important to think about the ROI that you want to see and how you’ll measure it. Not only will this help you justify the budget for your campaign, but it will also help your team evaluate […]
We get this question a lot, so we’re here to help! If you need to get a copy of a TV news clip, there are a few ways to do it. You might try contacting the TV station directly, but sometimes it’s difficult to get in touch with the right person at the station and […]
